Moreover, you will also be able to identify the opportunities to improve your site. With this google analytics tool, you will get to know all the statistics of your site and search for insights.
Google Analytics also gives you insights into which ways visitors are using in order to land on your web pages. You have to put the most comprehensive and famous google analytics tool.
It is also important for your digital marketing strategy. It provides you with tracking on all the data that is relevant to your website by dividing it into Audience, Real-Time, Behavior, Acquisition, and Conversions. This Google keyword planner tool is also among the best tools that help you know about what people search for. You only have to do is to enter a keyword into the tool, and in return, Google will provide you with all the relevant statistics such as competition, monthly search volume, and even recommended terms that you might not have considered before.
Google Keyword Planner is a keyword research tool by Google. You can use it to make new keywords ideas based on the seed keywords or from a website or URL. However, the keyword planner also comes up with certain limitations like absolute search volumes. It will be quite useful for finding keywords ideas that might otherwise require to struggle a lot more in case if you use traditional keyword research tools.
Google search console is a very helpful tool that comes straight from google. By using this tool, you will get to know security issues, how many pages you have indexed, or if you have any duplicate Metadata, and more. As an SEO checker tool , Search Console is especially useful for new websites because it lets web owners submit web pages for search indexing. Google is upgrading the Rich Results Test tool. With this upgraded tool now, website owners will be able to verify whether their article structured data markup is being implemented correctly or not.
This tool also offers you an opportunity to rectify your markup errors prior to the article being published. Trust flow —- checking if the links are from a high-end website and of good quality Citation flow —- the volume of links that point to your website Visibility flow —- editorial style links from highly trusted websites.
Majestic uses this information to deliver your flow metric scores, which can pinpoint the areas in backlinking that need more attention. A healthy balance of all three aspects is important to achieve the best results. Crawling does not get easier than this. Botify is a cloud-based crawler tool that analyses your site and gives you insights, but with a twist. By letting sites administer the crawl speed, it can be slowed down so as to not stress site servers.
It can also identify which sites have been crawled by Google and uses that crawl data to create a unique recommendation report for your website. Instead of focusing on maximizing content, Botify is a unique SEO tool that can help you organize and present your website content more efficiently.
Panguin is a helpful SEO tool that can measure your website popularity across platforms, including organic visibility. A free tool developed by Barracuda digital, it helps your site assess and reassess promotional strategies. Penguin also has an intuitive encryption tool that can protect your best Web pages and generate alerts for any hacking attempts to your site. They say the devil is in the details. Webpage helps you monitor your website in excruciating detail, by running performance tests across browsers and various locations around the globe while assessing the following:.
The time required to load a page The size of the Web page The number of requests made by your Web page The time taken for your request to be executed. It tells you if there are any slow elements, element errors, or 3rd party elements that have a heavy load time or file size.
Every business needs to find the right combination of SEO tools to achieve the perfect results. Ankit Thakkar is a Senior Manager here, at Infidigit. He is associated with us for the last 3. He takes care of more than 10 client deliveries, manages a team of more than 15 people and has won two awards in the SEO space for his SEO campaigns. Ankit has always loved taking up new challenges and is focused on managing tasks efficiently and effectively. Helpful and Hardworking are a few of his skills that we love.
When not working, he loves reading books, listening to music and watching series. Save my name, email, and website in this browser for the next time I comment. Technical SEO. Google Search Console Any website owner needs to have a Google search console. Google Analytics Your website content might be top-notch, and you might be the expert in your niche, but the inner structure of your website can make or break your online presence. The answer is— bounce rate. Google Structured Data Testing Tool On the surface, this might seem like a simple tool that helps you test your structured data and provides you with actionable feedback, in addition to checking whether your code is correctly implemented or not.
Mozbar Mozbar is a pretty good starting point if you want to know how authoritative your site is in relation to your competition, or if you want to drive blog traffic to your site.
Whitespark Whitespark is a tool that emphasizes thoroughness. Deepcrawl Deepcrawl is a cloud-based Web crawler, but how is it different from the other bots that crawl your sites? Website Grader As an SEO tool, Website Grader helps optimize website performance by analyzing your website traffic, your social media feed, and by flagging potential bugs or areas of improvement for your site.
Some of the features that Website grader examines to ensure that your pages make it to the top are: 1. Marketing effectiveness of the site With its arsenal of metrics like performance, security, and mobile readiness, it assesses the marketing effectiveness of your site and gives you an inbound marketing score to make your site more efficient. Developer toolbar Every modern Web browser includes a powerful suite of developer tools. GTmetrix A Page speed analysis tool, GTmegtrix looks for opportunities to optimize website performance and provides recommendations to fix slow pages.
Google Trends makes use of graphs to compare and display the search volumes for various queries over a period of time.
Although this is not exactly a tool, it contains a wealth of information for SEOs. The Search Quality Evaluator Guidelines are important for understanding the factors that are taken into account by quality raters. Even though these ratings do not have a direct impact on rankings, they are used by Google to improve its search algorithms. As the name suggests, the User-Agent Switcher is used for switching the user agent of a website.
This is a Google Chrome extension that allows for the modification of the string communicated through an HTTPS header, causing the webserver to believe that you are using a different browser for your browsing instead of the one that you are actually using. Note that this is a lab tool and shows you the Core Web Vitals values based on your desktop browser, your Internet connection, and your device performance. To get the entire picture, use Google PageSpeed Insights.
The Google Suspicious Site Reporter extension displays an icon whenever a user is on a site that is potentially suspicious. You can then send the report to submit the unsafe site to Safe Browsing, where the website will be further evaluated.
A nice thing about the tool is that its insights can be directly accessed from the WordPress dashboard. Google Web Stories are a rich and swipe-able storytelling format that can be used on mobile devices.
With Google Web Stories, users can enjoy a full-screen experience that can incorporate any kind of content. Unlike closed formats such as Instagram Stories, Google Web Stories are open and easily distributable. The Chrome User Experience Report is driven by real-world user measurement based on vital metrics of user experience throughout the public web, compiled from users who have decided to sync their browse history, do not possess a Sync passphrase, and have enabled usage statistics reporting.
Upon detecting a potentially unsafe website, the tool will display a warning on web browsers and Google Search. Google Similar Pages is an excellent tool to use if you are browsing a page that you find interesting and would like to view other similar pages. Upon clicking the Similar Pages extension, Google will receive a search query from your browser and will notify you of any page that is similar to the one you are viewing.
This tool makes use of machine learning to convey the meaning and structure of a piece of text. You can use the Google Cloud Natural Language to derive information related to places, people, and events, and thereby obtain a better understanding of customer conversations and social media sentiments.
Moreover, the tool enables users to perform text analysis as well as the integration of that text with Cloud Storage. Google has a wide range of open-source projects that can be used for a wide variety of objectives and without any restrictions or conditions. An open-source project is one that can be used, studied, modified, or distributed by any person and for any purpose.
An open-source license is used to enforce these permissions. Do you like my list of Google SEO tools? Do you think some tool is missing? If you do, then let me know! I would love to hear from you. She has been doing SEO for both the biggest brands in the world and small businesses. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Thanks for knowledge about amazing google tool.
I am beginner so i learn more. One request for you to suggest me for seo a simple way because i am so confuse about seo…. You literally threw half of the tools from one single tool — Google Search Console. I learned a lot from this. Veri nice article. Today I came to know that Google provides a lot of free tools to improve website performance and monitor website. Great in-depth content.
This article is very useful. Many of them were new to me. These tools are simply great. I personally liked the very new Search Console Insights tool. I have discovered a bunch of new tools myself when I was preparing this article.
I am happy you like it. Hi, I am amazed about what you wrote. Thank you for sharing this article. Thanks for providing a list of useful SEO tools provided by Google that can help to audit and grow a site. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Do you need help with SEO? Do you want an SEO expert to audit your site? I'm here to help! You can trial it for free for 30 days no credit card required to see how the application works for your website and your target keyword.
Woorank allows you to track down your website rankings through reports and see how well your competitive keywords are performing. It spoils you with key features such as website reviews, competitive analysis, site crawl analysis, marketing checklists, keyword suggestions, and more. It helps you track the competitive SEO metrics of your website. With such detailed reports, you can quickly fix any bugs or issues that may harm your website rankings.
This tool is more compelling because it also offers you suggestions and tips to solve any problem with your website SEO performance. If you're looking for a tool that only focuses on keyword research, KWFinder can be a reliable keyword rankings tool you can use. Using this tool, you can do thorough keyword analysis, making it easier to pick which one is the easiest to rank and has the most potential traffic.
It offers you multiple research options for unique keyword opportunities. KWFinder is a keyword generator that is complete with monthly search numbers and an accurate SEO score. Frase is a potent keyword tool for optimization that provides a list of keywords that helps your piece of content rank higher in the search algorithm. It uses AI to grasp what topics you should write about to rank first for a search query. This tool helps you score your content and recommend high-performing topics, making it a go-to tool for creators searching content ideas that aim to create a high-ranked content brief and write content in no time.
In addition, Frase can also scan and analyze the top-ranking articles that have a similar topic to yours and suggest what you need to add to your articles to gain authority and improve their ranking.
Botify is a clean and straightforward site auditing tool. This way, you can dig deep into the data to get actionable insights.
If you manage a large website or a massive e-commerce site with multiple page types, this tool might be the best bet for you. Botify allows you to see areas of your site that were not being crawled to make sure that Google can access the content on your website.
However, the drawback is that this tool quite expensive, especially for startups and small businesses. Broken or dead external and internal links can cause you a negative user experience, among other things.
Technical errors like this can hurt your site ranking.
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